How effective is the combination of your main product and ancillary texts?

The combination of my main product being a Trailer, that me and my group have produced and my ancillary products being my movie poster and my magazine front cover, both being made by myself. The role of making these products would be down the the Distributor and to make the film a success they have to do a number of things. The main one would be to capture the target audience and to be able to compete against similar products that are in the market at the time and to gain the widest amount of people that they possible can within the advertisement of the film. The main idea that the distributor has to capture is the target audience, this is the most effective way of gaining the most amount of profit back when the film is released. Different people react to different types of advertisement for example it is said that word of mouth can be one of the most damaging things to a film or any product if it was bad, this is because people are more likely to say whether something is rubbish, than to say whether something is a must see, an distributor can create "hype" over the internet, or rumours about the film saying that it is a must see, this is done to wet the audiences appetite for the film. The majority of adverting gives links within the film to find out more information about it e.g. a web address. With the use of a website this links the film with the target audience and gets them more involved in the film, this is also a good method of gaining audience feedback so that changes can be made, if need, to make the film a success.

The trailer. For our movie trailer we have a target audience of females aged 16-20, the most effective way of gaining the biggest amount of people for this age range would be to target the audience, to find out the best way they would react to a trailer, in this day and age the majority of information that people aged 16-20 gain is via the internet so the use of a movie trailer that is shown on popular video websites such as YouTube. This then, in turn creates "hype" over social networks such as Twitter or Facebook, this is done by word of mouth and means that more and more people will have access to the trailer. For my film poster I have used a close up of the eye of the doll there is relation between the film title and the image that I have used in the poster, I have done this to create questions within the audiences mind, like, what is that and how does it relate to the title Childminder. This then, in turn wets the audiences appetite and wants them to know more about the film, which then leads them onto the trailer, which again wets their appetite to know more about the film, to know more about whats going on, to know more about the characters, to know more about the antagonist. The film poster can be shown months before the teaser trailer is even out, then once the teaser trailer is out, there will be magazine coverage about the film e.g. reviews and then once the film is out again there are magazine coverage about the film. For example my film magazine front cover is based on my groups movie trailer, the date is set for September and the trailer says that the film is out in Fall, this then makes the audience of the magazine able to read up on the film, to see what critics have said about the film, whether it is worth to watch. Another way of advertising the film to the target audience is to get big brand sponsors to advertise there products with your, so example an advertising campaign could be put in place within every Mc'Donalds all based on the film.